Head of PR

• Brand PR for the Holding: Develop and implement PR strategies for all brands; manage reputation and market positioning; engage with media, from targeted publications to systematic news hooks; build relationships with PR specialists and opinion leaders.
  
• Event Marketing (Our Flagship): Create concepts for conference participation; generate a “wow effect” and oversee the full cycle: idea → production → PR support → post-analysis; seek out unconventional formats and collaborations.
  
• Cross-Promotion with Partners: Launch joint PR campaigns with key partners; explore win-win collaborations.
  

• Marketing and Lead Generation: Connect PR activities with business metrics (leads, sales); work through the PR funnel.
  
• SMM Management: Coordinate with PR efforts.
  
• Team Management: Lead the department’s team.

Key skills:

• PR brand management
  
• SMM
  
• Marketing and lead generation

You are a good fit if

• Understands the goals behind each PR tool and can link PR activities to business results and metrics. This person focuses not on creating “noise,” but on generating measurable effects. They must be able to prioritize and select tools for specific tasks.
  
• Has experience in iGaming and a good understanding of the industry’s nuances.
  
• Is creative in achieving results, able to devise newsworthy angles that truly work and distinguish the brand in the market.
  
• Possesses strong communication skills, capable of establishing and maintaining long-term relationships with partners, media, and internal teams.
  
• Is energetic and proactive, capable of setting a fast pace for the team and driving projects forward without sacrificing quality.

We offer

• An engaging role at one of the leading companies in the industry.
  
• Competitive financial incentives (salary + KPI), which we will discuss individually.
  
• A comfortable office in Belgrade (relocation support available).
  
• Flexible hours with a variable start time.
  
• Opportunities to participate in top-tier international conferences.
  
• Internal and external training programs across various areas.
  
• Care and attentive support for employees, especially during challenging life situations.
  
• Non-monetary incentives, including corporate gifts, events, team outings, leisure activities, and much more.